|
Marketing
research in Hainan
and China is your guide on the market!
Before opening any kind of business, it is necessary to
conduct market research. However, many foreigners
working in the markets of China, Hainan and neglected marketing research, where
they're going to start a business, which is why many businesses are foreigners,
opened a year or two in Hainan and China has now been closed because their
owners have taken decision to commence business as a result of superficial
analysis of the market, without a proper feasibility study, this led to the fact
that the cost of public business was higher income from this business.
For example, most shops, restaurants and bars, open the
foreigners a year or two ago in Hainan, have now been closed by their owners
because they were too lazy to conduct a detailed study of the market, as well as
anticipated revenues and expenditures, in reality, rent, utilities payments,
taxes, other items of expenditure were higher than planned business owners.
And they are sunk costs were much more thorough cost
marketing issledovaniya.Chtoby be successful in the markets of Hainan and China,
should at least know:
Our company will help you obtain this information using
the latest technology market research.
We conduct market research real estate markets, tourist
services, transport services, hotel services, etc., as well as market research
on various commodities. Investigations include a
full list of the necessary analytical information in the form of analytical
findings, tables, graphs, charts.
Our principles in marketing research:
-
maximum possible sampling
-
competent processing of information
-
data checking
-
detailed analysis of the situation.
We are working on the following main types of marketing
research.
1.
Defining the market
Usually, to characterize a particular market, we solve
the following tasks:
-
The determination of the market (market size, both in
monetary and in terms of volume). The larger
the market, the more attractive for large parties.
The market allows us to define its place in the market
(market share);
-
Determination of market dynamics, which allows us to
understand the direction of the market, its attractiveness to new entrants,
the degree of competition, etc.;
-
The volume and value of available resources for the
production of investigational product (the market of raw materials);
-
The profitability of the industry;
-
Pricing in the market;
-
Assessment of the degree of competition in the market,
strengths and weaknesses of market participants;
-
Determination of market demand;
-
Determining the direction of the market, by analyzing
the related markets, the dynamics that affect the development of the
investigated market
Depending on the specific project objectives of marketing
research are specified.
2.
Competitive analysis
Competitive analysis allows to solve the following
tasks:
-
Determine the number of competitors and their
concentration in the market;
-
Location and distribution of competitors in the
regions under study, the activity in the market;
-
Determination of the dynamics of the concentration of
competitors, the life of the market, the duration of the participants in the
target market;
-
To assess the range of products / services by each
participant of the market and identify niches;
-
Determine the pricing policy of competitors, the
extent of price competition by analyzing and comparing prices, price
segments of the investigated product;
-
Identify the scope of competitors in addition to
investigation of activity (main and secondary activities, priorities);
-
To assess the strengths and weaknesses of competitors;
-
In agreement with the customer segmentation,
competitor for the reception of qualitative and quantitative parameters
using the statistical package SPSS.
3.
Polls buyers, identify
consumer preferences
For such studies the content of surveys depends on the
tasks, but as a minimum, include:
-
Determination of the average frequency of purchases of
goods investigated
-
Determination of the preferences and requirements of
consumers in respect of the producing country, assortment, shopping places,
etc.
-
Definition of socio-demographic portrait buyers
investigational product
-
Segmentation of consumers with opportunities
statistical package SPSS: by frequency of purchases / preferences and
socio-demographic profile, by commodity groups, etc.
(Any option in accordance with customer)
Our study may be executed in any of three languages:
English, Russian, Chinese.
To order a market research,
specify your problem and send them to our address:
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
You can also buy ready-made marketing research,
market reviews of Hainan and China, and market
analysis of Hainan and China.
|
