Yesterday, the Tourism Board of Hainan Province and Thomas Cook, Europe's largest travel agency, formally signed a memorandum of cooperation, announcing a strategic partnership. According to the contents of the agreement, a Sino-foreign joint venture will be established - a travel agency in Sanya, Hainan, which will promote tourism and the internationalization of Hainan Island through international cooperation. The signing ceremony was attended by Mao Chofeng, a member of the Standing Committee of the Provincial Committee of Hainan Province and the Executive Deputy Governor.
Thomas Cook is one of the most famous travel companies in the world. with an annual sales of 9 billion pounds. Its Sino-foreign joint travel agency, established in Sanya together with the Fosun Group, has an independent legal status and will provide tourist services and products for international tourists. It is the first company created by a European travel company of such a large level on the Hainan Island, as the central government announced the construction of a free trade pilot zone on the Hainan Island and gradually studied and steadily promoted the free trade port with Chinese characteristics.
As part of the strategic partnership between the provincial tourism commission and Thomas Cook, both sides will cooperate in the following areas: marketing activities to improve Hainan, especially the main outbound tourism market in Sanya for Europe as a tourist destination, develop, promote and sell innovative tourism products for European tourists, to develop and improve local tourist services in Hainan in accordance with international standards.
The direct flight of Sanya-London has already started on July 12, so Hainan has all the conditions for becoming an international tourist destination, which again reflects the importance that Tommy Cook attaches to China, said Thomas Cook CEO Peter Frank Hauser, who personally flew in. Sanya to sign this agreement.
Travel agency Thomas Cook, experienced in the transportation of European customers to international destinations, occupies a leading position in the European travel network, make him an ideal partner for Hainan.