According to the annual report released by the China Beauty Association, China's plastic surgery market size will reach 300 billion yuan in 2022.
As an emerging industry, the development of medical and aesthetic technology has solved many needs of consumers, and at the same time, chaos often occurred, and many unqualified institutions and illegal projects entered the market quietly.
Many medical and aesthetic institutions are using the site as a propaganda window for false advertising. According to data released by the State Administration for Market Regulation, in the first three quarters of 2021, market surveillance departments at all levels across China investigated and prosecuted 5,397 cases of unfair competition with a fine of 350 million yuan. Among them, there were 71 cases of false advertising in the field of medical beauty with a fine of 3.55 million yuan, including false advertising of doctors' qualifications, qualifications and awards of medical institutions, false promotion of the effectiveness of medical beauty products and the effectiveness of services.
Medical surveillance of beauty continues to grow.
In June 2021, eight departments, including the National Health and Wellness Commission, issued a "Special Remedial Work Plan to Combat Illegal Medical Beauty Services" to correct the medical beauty industry.
In 2022, China will continue to strengthen the supervision and enforcement of aesthetic medicine.
On January 10, 2022, the official website of the State Administration for Market Regulation indicated that Zibo City, Shandong Province, will focus on correcting medical advertising and include medical beauty salons, private hospitals and dental clinics in the list of main monitoring sites.
On January 14, 2022, the Supervision Office of the Shanghai Municipal Health Commission released a document reporting ten typical cases of illegal aesthetic medicine, including unqualified aesthetic medicine, illegal use of counterfeit medicines, etc.
On January 14, 2022, the director of the Sichuan Provincial Market Supervision Bureau called for the decisive elimination of the chaos in the medical beauty industry and the harsh crackdown on unfair competition such as false advertising, counterfeiting and confusion in the medical beauty market.
On February 18, 2022, the 39th Meeting of the Standing Committee of the 15th Shanghai Municipal People's Congress voted to adopt the newly revised Regulations on the Protection of Minors in Shanghai, now without the consent of parents or other guardians, medical and beauty services for minors are not provided.
Recently, the Longhua Branch of the Haikou Market Supervision and Management Bureau has also begun special work to correct illegal medical services in the beauty and plastic surgery industry.